MACC 2017: Trends & Transformation

03 Nature of Competition

Nature of Competition is Changing

Elements Group presented the Top Challenges for Technology Leaders in an Innovation Economy at the MACC 2017 Annual Conference.  The presentation had three key messages:  (1) The nature of competition is changing and there are a growing number of new models of competition that require both offensive and defensive capabilities.  (2)  There are many types of structures of innovation practices and they are vastly different based on strategy.  (3) While large companies can build their own innovation practice all companies need to leverage regional centers.   Held at the Doubletree Park Place by Hilton Hotel in Minneapolis, the theme of the event was “The Future is Now:  Positioning the Architecture to Transform the Enterprise.”